Archive for August, 2012

Stages of digital grief

Andy Stubbings writes: I went to a talk on the future of publishing recently by Julius Wiedemann, the Design Editor at the art book publisher Taschen, at the Design Museum round the corner from our London office. Wiedemann made a cute analogy between the classic “DABDA” framework on the stages of grief (Denial, Anger, Bargaining, Depression, Acceptance) and the way the publishing industry is adapting (or not) to digital technologies and planning for its future.

It wasn’t exactly clear from the talk where publishing is on the DABDA journey (inevitably, the projector was malfunctioning), but it appears we have gone past Denial (“Of course the traditional newspaper model is viable!”) through Anger (“How dare people find information for free that they used to have to pay for!”), and is now somewhere into Bargaining (“OK, you can read all our magazines as much as you want online, but only by subscribing to our ‘digital newstand’ via your iPad”). One thought that occurred to me during Wiedemann’s argument was that skeuomorphic design – the idea that objects should retain part of their previous typeform or design cues to put users at ease (e.g. the page-flip mechanism of online magazines) – could be a product of submerged anxiety in an industry still in a ‘Bargaining’ phase, and therefore can’t let go of doing things in old ways.

According to Wiedemann, things are going to get a lot worse before they get better for the industry in the shift to digital. Chief among the reasons for this is fragmentation – of publishers and publishing formats, of retailers and distribution models, of device operating systems and interface standards.

(more…)

10 August 2012 at 1:40 pm 1 comment


The Futures Company blog

The Futures Company was created through the merger of Henley Centre HeadlightVision and Yankelovich in 2008. This is the blog of the new company - but the former posts from the former Henley Centre Headlightvision blog still can be found here.


WPP? Leaders in Advertising,Branding,Marketing