From Chaos to Collaboration

13 January 2012 at 11:20 am 2 comments

Andy Stubbings writes:

Have you ever asked yourself what the travel guidebook of the future might look like, or why when it is arguably easier than ever to visit anywhere you like, it’s also more hassle to actually get there?

Andrew Curry and myself spent Wednesday this week with the global travel distribution company Amadeus, talking to journalists about the report, “From chaos to collaboration” we’d written for the company on the future of travel, and specifically how technology will change travel in the years to 2020.

In a nutshell: the report argues that over the next decade, thanks to a range of technologies as well as changes in social and economic contexts, there is great potential for travel to be enhanced at every stage of the journey by greater and more fluid interaction with other travellers and travel providers. The main benefits for travellers will be making the experience of getting to and from their destination less chaotic and stressful, and once they get somewhere else, they will be able to have a deeper experience of the place  by accessing other people’s collective experience. Most of the data that’s needed to do this already exists; the challenge is putting it together.

Sounds intriguing? The full report can be downloaded for free from here (opens pdf), and our friends at Kwittken, Amadeus’s international PR agency who worked with us on the report, have put together this infographic with some stats taken from the quantitative research done for the report.

A shareable version can be found here.

The picture is published here by The Futures Company under a Creative Commons licence: some rights reserved.

Entry filed under: future, technology, transport. Tags: , , , .

Doing Strategic Futures Trending @CES 2012

2 Comments Add your own

  • 1. I Posthumus  |  16 January 2012 at 10:21 pm

    HI There,
    the link to your shareable version doesn’t seem to work…

    • 2. thenextwavefutures  |  26 January 2012 at 12:57 pm

      Thanks for the feedback – this has been fixed now.


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The Futures Company was created through the merger of Henley Centre HeadlightVision and Yankelovich in 2008. This is the blog of the new company - but the former posts from the former Henley Centre Headlightvision blog still can be found here.

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