The World in 2020

14 March 2011 at 9:16 am 3 comments

Andrew Curry writes:

I’ve been working on a Futures Company report on The World in 2020 for the last couple of months, and since I’ve end up doing much of the work in the evening I’m delighted to say that we’ve just published the summary edition, and the full version has just gone into production. The summary edition can be downloaded from our website, although registration is required.

The World in 2020 is the first in a series of ‘Futures Perspectives’ reports which we’re publishing over the next few months.

It takes a high level view of the big drivers which are shaping the world, and looks at some of the innovation spaces which may emerge as a result. Here’s are a couple of extracts:

The financial crisis of 2008 represented an ending, but not a beginning. We are in a liminal moment, betwixt and between, when there are more questions than answers, but when, increasingly, our assumptions about how the world works are open to challenge and interrogation. … Liminal moments such as this one can last a decade or more, before opinion coalesces around a new set of operating assumptions about how the world works.

Over the next decade, we’ll see much tougher resource constraints – energy, food and water, and resources will all be under pressure – as well as the continuing long economic shift towards Asia. Issues involving technology and inequality will also be influential. It will be harder to make money in the coming decade. As a result, businesses will have to rethink their approach:

The changing economic environment creates the dilemma of new yet alternative prospects for different types of customers. The emerging middle class across much of Asia and Latin America will be very different from the debt constrained consumers of Europe and the United States. Globally, the
costs of basics such as food and energy are likely to rise over the next decade, so discretionary income will be lower than some project. In the richer countries, the experience of recession will create demands for more social behavior from businesses.

Business critic Umair Haque talks of the “meaning organization” that builds “authentic prosperity.” As he writes in a blog post, “An isolated notion of ’profit’ is obsolete: it’s an arid industrial-age conception of a currency-focused construct that’s built to trivialize everything but what a firm owes its ’owners’.

Entry filed under: consumers, economics, global, innovation, insight, trends. Tags: , , .

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3 Comments Add your own

  • 1. Tough Times | Amarach Research  |  16 March 2011 at 2:04 pm

    […] and uncertain place’. This and more from an excellent new report by the Futures Company on The World in 2020. Here’s a key conclusion we would all do well to […]

    Reply
  • […] If you are a big company and you take a look into the long-term, it’s not too hard to predict some of the challenges lay ahead. […]

    Reply
  • […] By putting up background material for the three focus points on the timeline (2002 > 2012 > 2020) we were able to provide context for the postcards people were writing; to get them thinking back from 2020 to today and then from today to 2002. We were particularly grateful to Andrew Curry and The Futures Company for letting us reference their work. Andrew wrote an interesting and thought provoking blog to accompany The World in 2020 publication we… […]

    Reply

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The Futures Company was created through the merger of Henley Centre HeadlightVision and Yankelovich in 2008. This is the blog of the new company - but the former posts from the former Henley Centre Headlightvision blog still can be found here.


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