Trying it on

26 April 2010 at 4:12 pm 1 comment

Denise Hicks writes:

Next time you’re in a changing room or at home wondering if those shoes really go with that dress, don’t fear. Help is at hand online. Sign up to ‘Go try it on‘, post a pic of your questionable outfit, and receive instant feedback.

It’s an interesting idea in theory, and a great example of how the web is enabling users to solicit instant advice from online networks. However, it seems to fall into a similar trap as most online ‘forums’, which is that you don’t have any idea about the validity of the opinions offered.

Putting aside the fact that most people probably use it to confirm what they’re already thinking (be it positive or negative),  why should you listen to what Jennifer C, or Alexa F, or any of the other 200 participants think? If there’s a debate going on, who do you trust? (Especially when there’s a penchant to say ‘change it’ rather than ‘keep it on’, for the sake of it).

There must be a way for these comments (and similar binary opinions on other forums) to be filtered via an attitudinal profile at the outset, so that you can prioritise the feedback of those who share your attitudes.

Certainly retail sites, and some restaurant reviews, are aggregating and cross-referencing previous feedback and purchasing data to help filter and edit your shopping choices. And sure, it may not be relevant for sites like YouTube that are geared towards capturing mass opinion. But still, if my mates aren’t there, or can’t be relied upon to give an honest opinion on my fashion sense, I want to know what ‘people like me’ think. Not the opinions of people who bought similar stuff, or the ones that most people agree with, but the ones who share my outlook on life, fashion and the universe – a group I can consider my ‘advisory panel’.

So when I’m told that ‘the puff sleeve with the high boat neck makes for too much bulk’ around my face, I can think ‘y’know what, Fawn G, you might just be right’.

The picture at the top is from Go Try It On, and is used with thanks. In case you’re wondering: Julia N needs an opinion on a super-casual look at her work.

Entry filed under: consumers, digital, fashion.

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The Futures Company was created through the merger of Henley Centre HeadlightVision and Yankelovich in 2008. This is the blog of the new company - but the former posts from the former Henley Centre Headlightvision blog still can be found here.


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