The Great Brand Quiz

23 December 2009 at 9:30 am Leave a comment

Eloise Keightley writes:

Every fortnight The Futures Company holds an internal breakfast meeting, the MMM (or Monday Morning Meetings), to share knowledge and ideas. In our last meeting before Christmas the MMM team put together a quick brands and advertising quiz to test how much the company had been paying attention to British brands and their ad campaigns during 2009.

Here’s a selection of the questions from the quiz. We think a good score is more than half – the answers are below the fold, if you feel the need to cheat a little. Just click on the right or left hand side of the slides to go forwards and back.

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Question 1.

  • Dorset Cereals’ award-winning recipes were launched as cereal bars in January 2009.

Question 2.

  • Jack Daniels’ advertising push in 2009 included this tube advertisement that put a face to the eponymous distiller.
  • No one REALLY knows the date of Mr. Jack’s birth but it is customary to celebrate his birthday in September – yes, he gets the whole month. A town fire destroyed the courthouse records, and conflicting dates on Mr. Jack’s and his mother’s headstones have left his date of birth in question.

Question 3.

  • The one time Sex Pistols’ singer John Lydon promotes Country Life as “Just great butter”.

Question 4.

  • Volkswagen proves its German efficiency by subbing its print campaign to within an inch of its life to reveal a simple message.
  • Each poster reveals over-worded text describing the efficiency of the brand’s BlueMotion technology. The text has either been crossed through or highlighted to leave just a simple statement.

Question 5.

  • TEA.
  • Yorkshire Tea says it tastes “hundreds of teas a day so you can enjoy a proper cup of tea every time”.

Question 6.

  • Have a break, have a FAIRTRADE Kit Kat.
  • Kit Kat has announced it’s finally got the Fairtrade stamp of approval for its four finger bar.
  • It’s all part of Nestlé’s sustainability initiative – ‘The Cocoa Plan’ – which will see £65m invested over 10 years.

Question 7.

  • New ads for Coca-Cola’s sustainability brief will be emerging shortly.
  • The Wakefield plant is billed as one of the most environmentally-aware plants in Europe, sending no waste to landfill.
  • To tie in with the UN Climate Change Summit, Coca-Cola also announces all its new coolers and vending machines will be free of hydro fluorocarbon by 2015.

Question 8.

  • Pampers and Fairy have pledged to donate funds to Unicef for tetanus vaccines for babies and mothers in need worldwide.  One vaccine is promised for each product purchased.
  • So far Unicef has received funding for more than 100 million vaccines.

Question 9.

  • It’s Vodafone’s ‘World of Difference’ project – part of the Vodafone Foundation.
  • In the UK, funding was given to 500 people to spend two and a half months working for their chosen local charity full-time.
  • The programme also operates in 13 other countries worldwide.
  • In addition, the ‘World of Difference’ international programme funds volunteers to work for charities in other countries for anything from two months to a full year.

Question 10.

  • It’s Martin Lewis!
  • MoneysavingExpert.com is visited by 8 million people every month.
  • 3.8 million people subscribe to the weekly ‘Martin’s Money Tips’ email.
  • In 2007, Lewis started providing template letters for consumers to send to banks appealing against ‘unfair’ charges on his website – by summer this year 6 million people had sent them.

Question 11.

  • Waitrose Essentials range launched in early 2009.
  • Within three months the products accounted for 13% of the store’s food sales.
  • Consumers responded to M&S’s comparison ads in November by …. shopping at Waitrose.  Sales for the week of the ads were up 17% on the previous year.
  • Waitrose is widely hailed as the UK’s fastest growing supermarket chain, defying the recession.

Question 12.

  • Axa UK is considering alternative names for some of its pension products as part of an initiative to tackle negative perceptions among young people.

Entry filed under: advertising, just for fun. Tags: .

Struggling towards sustainability Happy Christmas from the Futures Company blog!

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The Futures Company was created through the merger of Henley Centre HeadlightVision and Yankelovich in 2008. This is the blog of the new company - but the former posts from the former Henley Centre Headlightvision blog still can be found here.


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