Advertising or bust

23 July 2009 at 9:02 am Leave a comment

Andrew Curry writes:

I’ve been watching quite a lot of ITV4 this month, because of its Tour de France coverage, which means I’ve seen a lot of the current ad for the VW Passat. It’s a curiosity for two reasons; first, it’s clearly been made, inexpensively, for the British market, rather than being a ‘Euro-ad’ with English voiceover, and second, because it has a clear ‘recession’ storyline. Man leaves large bank-type building with his work things in a cardboard box, which promptly sheds its contents onto the pavement, leading to a little cameo story along a closure-laden high street before (at last) he gets to his car, singing all the way (more than a nod to Morecambe and Wise) about the power of positive thinking.

There seems to be a sting in the tail; the cheery sheep, nodding along to the song through the bars of their truck are clearly on their way to the slaughterhouse. With the implication, of course, that our hero might also be on the way to the knacker’s yard.

Strongbow has also been having fun with the financial crash, and has buried a treat or two on the internet. You’ve probably caught their Henry V pastiche in which a Kenneth Branagh lookalike makes a rousing speech to the assembled tradesmen of England (gasfitters, dishfitters, etc). We recently came across a second version in which Henry’s gaze alights on a group of bankers – and he is lost for words. You can see here what happens next.

Entry filed under: advertising, economic downturn, marketing. Tags: , .

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The Futures Company blog

The Futures Company was created through the merger of Henley Centre HeadlightVision and Yankelovich in 2008. This is the blog of the new company - but the former posts from the former Henley Centre Headlightvision blog still can be found here.


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