The future of consumer advocacy

31 October 2008 at 12:23 pm Leave a comment

Andrew Curry writes:

Another organisation which has changed its name recently is the National Consumer Council, which became Consumer Focus on 1st November – not just a piece of rebranding, since it took on new responsibilities at the same time.

As part of the planning for the handover, we ran a futures project with the NCC on how consumer advocacy would look in 2020. The report was published by the NCC shortly before the handover.

The analysis and the process are laid out in the report. The work identified four significant challenges for 2020 – some adaptive, some emerging:

  • Engaging the less-engaged: How can consumer policy advocacy organisations continue to engage and maintain their dialogue with an increasingly diverse and fragmented population?
  • Supporting empowerment: How to provide consumers with the skills and confidence to promote and protect their interests, to ensure that they get a fair deal, and that they have access to the right communication channels to make their voices heard.
  • Managing consumption in a resource-stretched world: How will consumer behaviour and advocacy change in a world in which consumption is more constrained?
  • Global relations for the benefit of consumers and producers: How to operate at a sufficiently global level to give consumers power over global and international matters which affect their interests.

The report’s not currently available from the NCC site, one of those technicalities to do with reassigning NCC legacy pages to the new organisation’s web site. For the moment, therefore, you can download it via the link below.

And a word about the picture at the top of the page; it’s by Ian Mcdermott, an illustrator who sat in on the futures workshop abd sketched his impressions of the discussions going on around him. The work he produced on the day illustrates the report – a series of visual metaphors, if you like.

You can download the report here:


Entry filed under: consumers, trends. Tags: , .

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The Futures Company blog

The Futures Company was created through the merger of Henley Centre HeadlightVision and Yankelovich in 2008. This is the blog of the new company - but the former posts from the former Henley Centre Headlightvision blog still can be found here.

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