Grand Central Station freeze out

6 February 2008 at 8:15 am Leave a comment

Andrew Curry writes:

Is it an event? Is it an experience? Is it play? Is it participation? Is it performance? Probably all five. ImprovEverywhere’s recent two hundred person ‘freeze’ at Grand Central Station is another example of the type of shared participatory private-but-public moment which is enabled by digital media – and amplified by it, through YouTube and Flickr.

Watching the video, I was also reminded of the work of the sociologist Harold Garfinkel, who combined ethnography and social sciences research to test how people constructed meaning, sometimes with not so hilarious results. (In one famous experiment, in an age when the ethical limits on research were, well, looser, he sent students home for the vacation with the instruction to treat their family home as a boarding house. Quite a few got thrown out.)

The Grand Central Station freeze lasted for only five minutes, but in less than that time passers-by have moved from confusion to interpretation to action – and the two minute video catches this whole process brilliantly.

[Thx to Core 77 for the tip]

Entry filed under: culture.

dowconzki § 1 Collectibles of the future

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


The Futures Company blog

The Futures Company was created through the merger of Henley Centre HeadlightVision and Yankelovich in 2008. This is the blog of the new company - but the former posts from the former Henley Centre Headlightvision blog still can be found here.


WPP? Leaders in Advertising,Branding,Marketing

%d bloggers like this: