Home sweet home

31 January 2008 at 1:47 pm Leave a comment

anouk-shunt pix

Anouk Van Den Eijnde writes:

So here’s something I don’t do very often – I built a house, decorated it and put it up for rent all in one night. I wish it were that easy in real life. Last week at the Shunt, the (literally) underground exhibition space and late night bar under London Bridge station hosted an installation event called Home Sweet Home. For the whole week the arena space in the vaults was transformed into a community created by shunt members. A range of materials were provided to embellish your newly bought flat packed house – glitter, paint, play-doh, fake grass, you name it. There was a real buzz in the air, a feeling of togetherness while young arty Londoners sat around sipping beers and getting creative. You could listen to Residents’ FM and chat to the postman doing his rounds. On the last day there was even a street party.

It’s a world away from the highly digitised society we live in. One of our ‘cultural frequencies’ for d_Code, our youth intelligence research, is “Analogue Living”. It highlights this back to basics mentality that’s increasingly important to youth. The dynamics of Home Sweet Home – with its hand-made products, simplified forms of entertainment and media, and even traditional community structures, is right at the heart of this frequency.

Entry filed under: communities.

The lure of celebrity Influential Boomers

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


The Futures Company blog

The Futures Company was created through the merger of Henley Centre HeadlightVision and Yankelovich in 2008. This is the blog of the new company - but the former posts from the former Henley Centre Headlightvision blog still can be found here.


WPP? Leaders in Advertising,Branding,Marketing

%d bloggers like this: