Archive for December, 2007

New ways to donate

Eleanor Cooksey writes:

With the rise of CSR and increasing interest in pro bono work, I was struck by an article in last week’s Economist which describes the range of projects now available which use spare processing capacity on ordinary PCs. They range from the biggest and best known, SETI@home, which started in 1999 searches for signs of extra-terrestrial intelligence, and now has over 3 million contributors, to projects looking for the next prime number. Whilst we are used to the idea of volunteering about ‘doing good’, donating spare PC processing power suggests we could think more laterally about how we can share under-used resources.

What is also interesting is the ever widening pool of those who might volunteer in this way. A growing number of other devices, including games consoles, also contain significant amounts of processing power and are internet enabled. One of the projects, Folding@home, (which looked at protein simulations) became the largest known distributed computing network thanks to its 40,000 plus PlayStation 3 volunteers.

17 December 2007 at 8:39 pm Leave a comment

Mapping the new Shanghai metro

Shanghaim metro

Andrew Curry writes:

Our collegue Suvid Bajaj sends this map (click on the thumbnail) of the planned Shanghai metro – planned to reach 960 kms of track by 2020. In comparison, the London tube has a total track length of 450 kms, and the New York subway runs to around 400 kms.

One feature of the map which struck me was the fact that Harry Beck’s ‘wiring diagram’ model of mapping a subway system – which revolutionised the way we thought about the London tube in the 1930s – seems to have become ubiquitous.

15 December 2007 at 3:31 pm 3 comments

The Futures Company blog

The Futures Company was created through the merger of Henley Centre HeadlightVision and Yankelovich in 2008. This is the blog of the new company - but the former posts from the former Henley Centre Headlightvision blog still can be found here.

WPP? Leaders in Advertising,Branding,Marketing