Green influencers

29 October 2007 at 7:42 pm Leave a comment





Energy Savings Trust_standby


Clare Archer writes:


To mark Energy Savings Week, which finished yesterday, the Energy Saving Trust commissioned us to research the role of word of mouth and community in promoting ideas about saving energy. Our research showed a strong correlation between people who were informed about ‘green ideas’ and their level of connectedness to other people in their communities – creating a kind of virtuous circle. From this we developed a index – working in conjunction with another consultancy, Wildfire – which allows any individual to calculate the power they have to influence others to save energy, on a scale of 1 to 100, by answering a few simple questions. The EST has shifted its strategy to focus on the power of communities to influence change.


There’s coverage in a number of publications – for example in Metro and Marketing Week.

Entry filed under: future, marketing, sustainability.

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