Secrets of Nokia’s innovation success

4 June 2007 at 7:57 pm Leave a comment

Andrew Curry writes:

The Core 77 design blog has a good piece on the reasons for Nokia’s innovation success.

In summary they are:

  • the maths – go where the markets are (Nokia has increased its lead over competitors in the emerging markets yet again
  • design it for the markets you’re selling in (Nokia has a design lab in Bangalore; in emerging markets features which enable phone sharing may be more useful than megapixels)
  • ‘Show the people’ – do the marketing at the right level (Nokia has been using promotional vehicles, literally: vans and even railway carriages.

Entry filed under: design, global, innovation. Tags: .

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