Secrets of Nokia’s innovation success

4 June 2007 at 7:57 pm Leave a comment

Andrew Curry writes:

The Core 77 design blog has a good piece on the reasons for Nokia’s innovation success.

In summary they are:

  • the maths – go where the markets are (Nokia has increased its lead over competitors in the emerging markets yet again
  • design it for the markets you’re selling in (Nokia has a design lab in Bangalore; in emerging markets features which enable phone sharing may be more useful than megapixels)
  • ‘Show the people’ – do the marketing at the right level (Nokia has been using promotional vehicles, literally: vans and even railway carriages.

Entry filed under: design, global, innovation. Tags: .

Second Life interview Identity outsourcing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


The Futures Company blog

The Futures Company was created through the merger of Henley Centre HeadlightVision and Yankelovich in 2008. This is the blog of the new company - but the former posts from the former Henley Centre Headlightvision blog still can be found here.


WPP? Leaders in Advertising,Branding,Marketing

%d bloggers like this: